Tired office worker
Image by Andrea Piacquadio

Have you ever felt that conducting research has come at the expense of your team moving quickly?

If you answered yes, you’re not alone.

Plenty of teams, whether they build products, create content, or do just about anything for an organization rely on research to tell them what their customers think, feel, and act on. However, sometimes conducting adequate research can take weeks or even months to get results that your team can use to actually make decisions on.

But it doesn’t have to be that way.

The goal of user research is to bring the user’s perspective to the…


Working remotely is growing more common, especially as employers are finding it can lead to an increase in productivity in their remote employees.

Until last week, I had never worked remotely for longer than a day or two and could only partially understand the remote work lifestyle.

However, I just spent a full week working remotely and found myself noticing all the benefits and challenges I had previously read about that come with remote work.

Even after a single week, I found my production was up and I was able to make more time for individual priorities with the lack…


How you can become a leader by leveraging questions

The best leaders don’t tell people what to do.

Why? Because that doesn’t work nearly as well as guiding people to do the things they need to do in order to get to where they want to go.

Instead, there’s one thing I’ve found that all great leaders do well: they ask the right questions.

In fact, you could say they lead through questions.

Leading through questions helps in 3 ways:

  1. It helps leaders understand the situations their teams face since leaders typically aren’t in the weeds the same way their team members are.
  2. It often helps their team members…

One tool in the user researcher’s toolkit to develop a deep understanding from a group of people while also leveraging those people to actually build you a solution is a co-creation workshop.

Most people on product teams have never heard of conducting a co-create and don’t know the value it can provide.

This is disappointing because I’ve never actually been to a co-create session that didn’t provide a lot of value that the team couldn’t action on immediately when returning to the office.

Co-create sessions help you build a solution side by side with your users to understand their challenges…


When user research is new to an organization, it’s tough to know when to leverage user research.

When leveraged correctly, user research can help make decisions easier and can deliver the right product updates to your users.

When leveraged incorrectly, user research can feel like looking for a needle in a haystack with no clear direction on where the haystack even is.

It takes time to develop a sense for when you should leverage user research while building your product, but once you do, you will find that there are a few common themes that allow you to identify when…


A not so simple story on what makes iteration valuable

If you have ever tried to build a product before, you’ve heard it: iterate.

It’s what happens right after you launch and right before your product’s big break.

Everyone knows that iterating is crucial for success. People understand this because they know that once a product or feature is launched, they will get the most valuable feedback on what they are doing right and wrong.

This is absolutely why iteration is powerful. It’s the best way to give us a map of what to focus on so that people will use what we want to build.

However, this may be…


If you have ever applied for a job as a Product Manager, most recruiters will tell you that it is the equivalent to being the owner of your own business. You get have the responsibility to make your product a success and need to leverage the company’s resources to do so.

Unfortunately, I have found this to be only partially true.

Yes, you are responsible for everything that makes up your product. From the development of it, to the marketing of it, to the partnerships that help drive the success of your product. …


Finding good users can be simple and cheap

Let’s face it, some of us don’t work for organizations that have all the money in the world to throw at user research.

This makes it tough to leverage tools like UserTesting.com, Optimizely, and panels of users that research agencies covet most.

With that said, there are numerous, low cost ways you can talk to your users 1:1 in conversations about their current habits.

Most of the time, all it takes is good ole fashioned creativity and hard work to find the right users you want to interview and to actually go interview them.

Below is a list of ways…


Be fast, focus on the big picture, and remember you’re in a supporting role

Photo by NESA by Makers on Unsplash

Previously in my professional career, I’ve tried tackling all of my roles as a user-centric, research-informed, empathy addict.

I’ve conducted user interviews, card sorting activities, surveys, and more as the primary stakeholder of my research.

Until recently, I thought I had user research down.

However, after moving to the role of a user researcher, I’ve discovered that there’s much more to the job than just knowing how to conduct research.

I want to take you into my first 30 days as a user researcher and talk about the things I’ve learned that I didn’t expect. …


Why this article is the last one you need to read in order to do whatever you want

Scour Medium and you’ll find many articles that claim to know how to be a successful writer on Medium.

When it comes down to it, they all say the same thing: start writing.

This is not different from what most entrepreneurship articles on Medium will tell you as well. If you want to start something new, make money, and be free of the corporate grind, the best way is to start.

If you want thousands of articles on Medium summed up, it is to start doing, whatever it is that you’re reading about, to learn more.

This is not a…

Greg Roble

Product Manager > Product Owner > User Researcher

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store